Sean Greer Brand and Website Design Belfast
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Shook — Sean Greer Brand and Website Design Belfast

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A different perspective on the milkshake; a brand identity that finds a new way to promote this fun and familiar product.

 

Shook

MY OUTPUTS:
Creative Direction | BRAND NAME | BrAND DESIGN | ILLUSTRATION

Selling milkshakes and ice-cream from Dublin-based shops and pop-up stands, this client needed a new brand to communicate the fun nature of their product. Tapping into a growing demand for shakes that allow customers to choose anything from chocolate bars to coffee shots combined to create indulgent mixes, I wanted the brand to be bold with the ability to take on many different forms.

Developing this thinking further, I created a brand name and design based on the concept that these specialty shakes have been chosen and 'shook' to the customer's tastes.

The result is a brand that has potential to be scaled across packs, branded signage and interior spaces, with limitless possible combinations.

 
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MY ROLE: CONCEPT, CREATIVE DIRECTION, BRAND DESIGN
PROJECT: BRAND DESIGN
CLIENT: SHOOK

 

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