A different perspective on the milkshake; a brand identity that finds a new way to promote this fun and familiar product.
Creative Direction | BRAND NAME | BrAND DESIGN | ILLUSTRATION
Selling milkshakes and ice-cream from Dublin-based shops and pop-up stands, this client needed a new brand to communicate the fun nature of their product. Tapping into a growing demand for shakes that allow customers to choose anything from chocolate bars to coffee shots combined to create indulgent mixes, I wanted the brand to be bold with the ability to take on many different forms.
Developing this thinking further, I created a brand name and design based on the concept that these specialty shakes have been chosen and 'shook' to the customer's tastes.
The result is a brand that has potential to be scaled across packs, branded signage and interior spaces, with limitless possible combinations.