Designing brand expansion to help this small company further enhance their established niche appeal.
Creative Direction | CONCEPT | BrandING | BRAND EXPANSION
Patchblocks are the colourful mini-synth modules that let you have fun creating new sounds by 'hacking' and sequencing sound samples.
My objective was to find a relevant, engaging way to expand the existing Patchblocks brand. I began by identifying the importance of the established 'glitch' concept for brand recognition. Using the Patchblocks logo and the client’s self-programmed 'glitch exporter' I was able to push this concept further, creating a suite of new glitch brand elements, building on the growing popularity of the product and appealing to the low-fi, fun engaged customer.